9 Best B2B SaaS PPC Agencies in 2026: Pricing and Trade-offs
Nine agencies that run paid advertising for software companies are compared below. Three publish monthly figures: Powered by Search with tiered rates on monthly or quarterly billing, TripleDart with a flat starting retainer, and HawkSEM with price guidance and no contract. Single Grain describes how it charges without naming an amount. Hey Digital, TripleDart, Aimers and Powered by Search build their client base around software, while KlientBoost, HawkSEM, Disruptive Advertising and Single Grain serve several sectors. Directive documents a paid media practice inside a broader B2B offer.
Rows are not ranked. How row order is set.
Contents
The shortlist
Select a name to jump to its profile. On a narrow screen, scroll the table sideways.
| Agency | Good fit for | Price | Key difference |
|---|---|---|---|
| Hey Digitalspecialist | B2B SaaS firms that want paid search and social run alongside in-house ad creative | No rate published; engagements quoted after a call Checked Sep 2026 | Client list limited to B2B SaaS, with over US$2.3 million of monthly spend managed |
| Hawk | Software marketers who want price guidance and rolling monthly terms up front | Guidance of US$1,200 per month local, US$3,450 per month full-service PPC, US$10,000 or more per month for larger brands; month-to-month, no contracts Checked Sep 2026 | Three monthly price points published, no contract, and an eleven-step service outline |
| Aimersspecialist | Software companies that want a small senior team running paid search and social | No rate published; engagements start with a free paid search growth plan Checked Sep 2026 | Each team is limited to three projects at once, with weekly reports |
| Triple | B2B SaaS teams that want paid search, social and ABM for a flat monthly fee | Paid Performance from US$5,000 per month as a flat retainer; no percentage of ad spend; no long-term lock-in stated Checked Sep 2026 | Fee stays the same whether monthly media spend is US$20,000 or US$200,000 |
| Directiveenterprise | B2B software firms that want paid search planned around deal value and pipeline | No fee published; engagements begin with an audit and a partnership conversation Checked Sep 2026 | Investment levels set from demand, auction cost, conversion odds and deal economics |
| Disruptive Advertisingmid-market | Advertisers who suspect wasted spend and want an audit before a retainer | No fee published; the pricing page is a contact form rather than a rate card Checked Sep 2026 | Free account audit whose roadmap the buyer keeps even without hiring the agency |
| Powered by Searchspecialist | B2B SaaS teams that want to buy paid media on its own at a published rate | From US$6,000 per month on monthly billing, US$14,400 Scale Up and US$21,600 Enterprise; US$5,000, US$12,000 and US$18,000 on quarterly billing Checked Sep 2026 | Every paid media tier priced for both monthly and quarterly billing |
| Klient | SaaS and B2B advertisers wanting ads, landing pages and CRO from one supplier | No rate card published; three pricing options returned after a free marketing plan request Checked Sep 2026 | Named SaaS and B2B PPC teams backed by in-house CRO and creative |
| Single Grainmid-market | Software firms that want paid acquisition combined with content, SEO and CRO | Monthly retainer, usually a percentage of ad spend or a smaller management fee; no rate published Checked Sep 2026 | The PPC page states the fee basis: share of ad spend or a management fee |
Profiles summarise public product pages and documentation. Frontage Studios did not test every product hands-on. Each profile ends with an evidence record that shows which sources were checked and when, and marks what is missing. Fit notes are editorial judgement, not measured scores.
B2B SaaS PPC agencies run paid advertising for companies that sell subscription software to other businesses. The work spans audience and keyword research, campaign structure, ad creative, landing pages, bidding, conversion tracking and reporting, across search engines, paid social and software review sites. Two features set it apart from general paid search. The conversion is a free trial or a demo request rather than a sale, and revenue follows weeks or months later, so performance is judged on qualified pipeline and acquisition cost instead of clicks or cheap leads.
Three groups emerge among the nine agencies. Powered by Search, Aimers, TripleDart and Hey Digital build their business mainly around B2B software. Single Grain, Disruptive Advertising, HawkSEM and KlientBoost treat software as one named sector among several. Directive runs a documented paid media practice inside a wider performance agency. Each agency included documents its paid media work on its own site, through a dedicated service page or a named client engagement.
Entries with a dated check of the agency’s own website come first; the order that follows is not a ranking. Related comparisons cover B2B SaaS marketing agencies and demand generation agencies for B2B companies.
Agency profiles
Hey Digital
specialistAs a performance marketing agency, Hey Digital limits its client base to B2B SaaS and says it manages more than US$2.3 million of advertising spend each month for those clients. Its PPC page is framed around the problems the agency says it is brought in to fix. These include broad match keywords draining budget, negative keyword lists that have not been maintained, targeting that fails to reach decision-makers, reporting that cannot tie spend to pipeline, and campaigns that run for months without structured tests.
The fullest paid media record on the site covers PostHog, the product analytics company. Because PostHog takes a strict position on data privacy, Hey Digital built a custom plug-in to send conversion data in a way that respected it. The team then tested targeting built around industry keywords, competitor audiences and product managers, and trialled messaging concepts before moving on to promote specific product features. Beyond search and paid social, the programme also ran on Quora, Product Hunt and Carbon Ads. Reported results were cloud conversions up 18.5 per cent and cost per acquisition down 17.05 per cent.
Another published engagement reports demo bookings for Posh rising by 270 per cent. All of these results come from the agency. Hey Digital also does broader marketing work for software firms and appears on the separate comparison of B2B SaaS marketing agencies; this entry covers its paid media record.
Where it is strong
- Case studies name the client, the channels and the outcome, with PostHog, Toggl and Rosie among them
- Covers Google, Microsoft, LinkedIn, Meta, YouTube and Reddit plus the review sites G2 and Capterra
Watch-outs
- Fees, spend minimums and contract length are not published
- Organic search and content are outside the core offer, so a second supplier would be needed for them
- Sources
- Agency site, service details
- Billing
- Not recorded
- Source check
- Checked Sep 20, 2026
- Vendor sign-off
- Not confirmed
HawkSEM
mid-marketPaid search management is HawkSEM's main service, and the agency also sells SEO, content, conversion optimisation, paid social and generative engine optimisation. Its management page divides the PPC service into eleven steps. The sequence begins with an audit of current campaigns and research on competitors, continues through a review of conversion and goal tracking, keyword development and campaign build, and ends with creative and landing page work, split tests, ongoing monitoring and custom reports.
Unlike most agencies here, HawkSEM publishes indicative prices. A local programme focused on one geography is put at US$1,200 a month. Full-service PPC management is US$3,450 a month. Larger brands that need more resource are quoted from US$10,000 a month. The page names four factors that shift the figure: the client's goals, how fast it wants to reach them, the level of competition and the size of the account. Fees are flat and monthly, and the agency says it does not use contracts.
A separate software page describes the agency's work in that sector and lists client outcomes such as targeted traffic doubling, sales demos up 75 per cent, and acquisition cost down 80 per cent while lead volume doubled. These are unaudited figures from the agency. HawkSEM also reports managing upward of US$80 million in ad spend, lists Google Premier Partner status, and runs its own reporting platform, ConversionIQ, which brings campaign and conversion data into one view.
Where it is strong
- Rare among these agencies in publishing monthly fee guidance and saying plainly that it uses no contracts
- Has a dedicated software practice, holds partner status with Meta, Microsoft Advertising and Google (Premier), and reports over US$80 million of managed spend
Watch-outs
- The figures are presented as general guidance, and the factors that change them are named but not given values
- Clients come from ecommerce, legal, healthcare, higher education and other sectors, so software is not the only focus
- Sources
- Agency site, service details, pricing page
- Billing
- Flat monthly fees, month-to-month, stated as no contracts
- Source check
- Checked Sep 20, 2026
- Vendor sign-off
- Not confirmed
Aimers
specialistAimers works on paid acquisition for software and technology firms. Its services include management of Google Ads and Microsoft Ads, paid social on LinkedIn, Meta and X, landing page design, conversion rate optimisation and analytics. Teams that want a diagnosis without signing a retainer can buy a one-off audit. The agency has been operating for over ten years, holds Google Premier Partner status, reports managing upward of US$30 million of ad spend, and says it has served over a hundred software and technology brands.
Its working model is explained through capacity. Aimers says it deliberately keeps its client count low so that each team can work in depth, limits each team to three projects at once, and gives clients weekly reports and a direct line of communication.
The Orion Labs case study sets out the brief in detail. Orion Labs makes a voice communication platform for frontline workers and needed enterprise leads from organisations with more than ten thousand staff, reaching executives who make purchasing decisions. That meant rebuilding its Google Ads campaigns around the profile. Aimers reports conversions up 225.5 per cent and cost per acquisition down 24.94 per cent, and quotes the client's marketing manager describing a fourfold increase in the value of sales opportunities generated by paid campaigns. The figures are the agency's own.
Where it is strong
- Case studies such as Orion Labs and Mixpanel identify the client, the targeting brief and the result
- Reports Google Premier Partner status, over ten years in business and more than US$30 million of managed ad spend for software and technology clients
Watch-outs
- The pages reviewed show no fee, retainer floor or spend minimum
- The service mix stops at paid acquisition, landing pages and analytics, leaving organic search and content to another supplier
- Sources
- Agency site, service details
- Billing
- Not recorded
- Source check
- Checked Sep 20, 2026
- Vendor sign-off
- Not confirmed
TripleDart
specialistTripleDart packages paid media for B2B software firms as one programme. It covers search on Google and Microsoft, social on X, Reddit, Meta and LinkedIn, plus programmatic and account-based media, and it bundles creative, conversion work, tracking and reporting into the same fee. By its own count, the agency supports the paid teams of over 300 B2B companies. It calls itself AI-native: in-house software agents audit, optimise and report on accounts in the intervals between reviews by human strategists.
The pricing is more explicit than is usual in this field. The Paid Performance plan starts at a flat US$5,000 a month. TripleDart states that it does not and will not charge a percentage of ad spend, and that the fee is identical for a client spending US$20,000 a month and one spending US$200,000. After an initial period, engagements continue month to month. Typical clients spend from around US$10,000 to over US$200,000 a month on media, and the agency says the deciding factor is whether the client can link advertising to pipeline, not how large the budget is.
The delivery plan fixes tracking and restructures campaigns within the first 30 days, with efficiency gains expected somewhere between day 60 and day 90. TripleDart also claims a median reduction in acquisition cost for clients, but that figure is self-reported and published without a method.
Where it is strong
- A starting retainer is public, and the agency commits to never taking a percentage of ad spend
- Says it supports paid teams at over 300 B2B firms and holds HubSpot, Microsoft and Google Premier partner status
Watch-outs
- Only the entry plan carries a price, so the cost of a larger programme is unknown
- Part of the work is done by in-house AI agents, and no evidence is published on how that affects client results
- Sources
- Agency site, service details, pricing page
- Billing
- Flat retainer billed monthly; no long-term lock-in stated
- Source check
- Checked Sep 20, 2026
- Vendor sign-off
- Not confirmed
Directive
enterpriseAs a B2B performance agency, Directive uses its paid media page to present PPC as a service for companies selling software and technology to businesses. Its stated method weighs search demand, competitive pressure, likely conversion and a financial model to decide where paid search can pay back. Those inputs then shape channel mix, campaign structure and budget across Google and Microsoft.
Two paid media projects are documented in detail. On the PPC page, Skillable is described as cutting back its channel mix, prioritising both branded and non-branded terms, pausing Performance Max campaigns that were underperforming and feeding in offline conversion data. Directive reports pipeline up 50 per cent year on year, pipeline revenue up 32 per cent quarter on quarter, and the rate of marketing-qualified leads becoming sales-qualified rising from 23 to 42 per cent.
The second project is a case study for dbt. Directive ran a cross-channel campaign for dbt's Coalesce conference that combined LinkedIn, selected subreddits, and Google search, display and video. Because dbt had no history of paid media, the agency set custom benchmarks. Results in both cases are reported by Directive.
The firm also sells full-service marketing and appears on the comparison of B2B SaaS marketing agencies. It is listed here because its paid media work is documented as a distinct practice.
Where it is strong
- Named paid media case studies, Skillable and the dbt Coalesce conference campaign, describe the channels and tactics used
- Performance creative, programmatic and revenue operations sit in the same firm as paid search, which helps with attribution
Watch-outs
- The pages reviewed give no fee, retainer floor or contract term
- Clients span technology, industrial and services sectors across three divisions, so software is not the whole roster
- Sources
- Agency site, service details
- Billing
- Not recorded
- Source check
- Checked Sep 20, 2026
- Vendor sign-off
- Not confirmed
Disruptive Advertising
mid-marketDisruptive Advertising offers paid search, paid social, SEO, Amazon advertising, lifecycle marketing, conversion optimisation, creative and data analytics. The PPC page centres on one way in: a free audit of the advertiser's account, targeting and bidding approach. The audit produces a roadmap, and the agency says the buyer receives it whether or not it goes on to hire the agency.
The page argues that the usual problem is waste, not lack of reach. In its account, most advertisers are not failing at execution; they are losing money to expensive clicks, loose targeting and campaigns that consume budget without return. The audit is meant to show whether the real limit is vision, strategy or execution. Performance is then judged by what a customer costs to acquire, what that customer is worth over time and what the ad budget returns, not by traffic.
Evidence by sector is on the client results page. Case studies are split into B2B, ecommerce and consumer lead generation, and software and IT services are listed among the B2B categories.
Commercial terms are not public. The pricing link opens a contact form that invites a conversation about paid advertising help or an audit, without a rate, spend minimum or contract term. Those details have to be obtained during scoping.
Where it is strong
- Starting with an audit lets a buyer test the agency's diagnosis without committing to a retainer
- Success is judged on lifetime value, return on ad spend and acquisition cost, and the case study library has a software section
Watch-outs
- The pricing link leads to a contact form with no figures, so fees and minimums cannot be compared
- No method or sample is published for its headline claim that 76 per cent of advertising budgets are wasted
- Sources
- Agency site, service details, pricing page
- Billing
- Not recorded
- Source check
- Checked Sep 20, 2026
- Vendor sign-off
- Not confirmed
Powered by Search
specialistAs a B2B marketing agency, Powered by Search has a paid ads page written for software advertisers. The agency says its playbooks have produced pipeline for B2B clients across paid media, paid social and paid search. It also reports testing and scaling campaigns for more than 70 B2B companies whose monthly paid budgets ranged from US$10,000 to US$500,000.
Its process begins with a forecast. Before spend is increased, clients receive projected traction, an estimate of acquisition cost and a business case for the budget. Next, the team builds customer avatars, aiming for demos and trials to come from the intended buyers, and runs a plan across channels so that awareness builds before conversion campaigns are pushed. The page adds that the quickest early win is usually removing 20 to 40 per cent of spend that is not working.
Two clients are named. Loopio's digital marketing manager is quoted on quarter-on-quarter growth of 20 to 40 per cent from LinkedIn alone. After Projul changed agencies, its growth in monthly recurring revenue is said to have recovered to 13 per cent, up from 2 per cent. Elsewhere the agency says it has worked with over 200 B2B companies that sell mission-critical software.
Powered by Search also sells broader marketing services and appears on the separate B2B SaaS marketing agencies comparison. Its paid media line has its own pricing and documentation, which is why it is included here.
Where it is strong
- Paid media can be bought by itself at a published rate, apart from search and revenue operations
- Reports testing and scaling paid programmes for upward of 70 B2B firms with monthly budgets from US$10,000 to US$500,000
Watch-outs
- The entry price is higher than that of several other paid media specialists here
- Results quoted on its paid ads page are self-reported and come without a method
- Sources
- Agency site, service details, pricing page
- Billing
- Monthly or quarterly billing; quarterly rates lower
- Source check
- Checked Sep 20, 2026
- Vendor sign-off
- Not confirmed
KlientBoost
mid-marketKlientBoost sells revenue attribution, conversion rate optimisation, paid social and paid search together as one engagement. Its services page says more than 250 companies trust it with over US$50 million of annual ad spend. On the search side, the work includes restructuring Google Ads accounts, writing ad copy, keyword strategy and bid optimisation, across both Google and Microsoft Advertising.
For paid social, the agency lists Meta, LinkedIn, TikTok, Pinterest and Reddit, covering everything from cold prospecting to retargeting, and creative strategy is part of the service rather than an extra.
Its industry pages describe a dedicated SaaS PPC team working on demand generation, lead generation and demo sign-ups through LinkedIn and Google Ads, and a separate B2B team handling LinkedIn campaigns and account-based paid search. These are specialist teams inside a general agency; the wider client base is not limited to software.
The pricing page does not show figures. Instead, a buyer requests a marketing plan through a form; what comes back is three pricing options, plus research on competitors, a roadmap, and an analysis of revenue and profit. No rate, minimum spend or contract length was found on the pages reviewed, so commercial terms are settled during scoping.
Where it is strong
- Reports over 250 active clients and upward of US$50 million in yearly ad spend managed across search and social
- Landing pages, CRO and creative are produced in-house, so ads and pages come from the same supplier
Watch-outs
- Fees, spend minimums and contract terms are not public, and prices arrive only after a marketing plan request
- Clients include ecommerce and lead generation businesses as well as B2B, so SaaS is one segment among several
- Sources
- Agency site, service details, pricing page
- Billing
- Not recorded
- Source check
- Checked Sep 20, 2026
- Vendor sign-off
- Not confirmed
Single Grain
mid-marketAs a digital marketing agency, Single Grain offers PPC together with SEO, content, conversion optimisation and AI consulting. According to its PPC page, the team handles both business and consumer accounts, from startups to large enterprises, and a paid acquisition programme should normally begin to show results inside its first three months.
The page sets out how the agency charges. Clients pay a monthly retainer, which is usually a percentage of advertising spend or, in some cases, a smaller management fee. No amount is given. The enquiry form asks for a monthly marketing budget from a range that runs from below US$3,000 to above US$100,000, which shows the spread of clients the agency serves but is not a price.
Software-specific evidence is on a separate page about software marketing. That page lists the problems the agency aims to solve, such as visitors who never sign up, falling engagement or renewals, and product experience issues that drag down conversion. Drift, OptinMonster and Nextiva are named as software clients and quotes Nextiva's chief marketing officer by name.
Buyers comparing Single Grain with the flat-fee agencies on this page should ask how the percentage is calculated, at what spend levels it changes, and how the fee responds if budgets fall.
Where it is strong
- The charging model is public even though the amount is not
- Software clients such as Nextiva, Drift and OptinMonster are named, with executives quoted by name and title
Watch-outs
- A fee linked to ad spend grows as budget grows, which should be modelled against flat-fee alternatives
- Software is one of many sectors, and the client base mixes business and consumer brands
- Sources
- Agency site, service details, pricing page
- Billing
- Monthly retainer, commonly a percentage of ad spend
- Source check
- Checked Sep 20, 2026
- Vendor sign-off
- Not confirmed
Questions buyers ask
How quickly can a B2B SaaS PPC agency take over and show results?
Timelines vary and are rarely guaranteed. TripleDart publishes the most specific plan: tracking repair and campaign restructuring in the first 30 days, then efficiency gains expected by day 60 to 90. Single Grain says clients should normally expect results within the first three months. Powered by Search says the fastest early improvement usually comes from removing the 20 to 40 per cent of spend that is not working. Buyers should agree the first review date and the metric before work starts.
Which agencies publish prices, and how do the models differ?
Powered by Search publishes paid media tiers from US$6,000 a month on monthly billing, falling to US$5,000 on quarterly billing, with Enterprise at US$21,600 or US$18,000. TripleDart starts at a flat US$5,000 a month with no percentage of spend. HawkSEM's guidance runs from US$1,200 a month for local work to US$3,450, and US$10,000 or more for larger brands. Single Grain names its model, usually a share of ad spend, without a figure. The other five quote after scoping.
What contract and notice terms should buyers expect?
HawkSEM says it uses no contracts and bills flat monthly fees. TripleDart says that once the initial period ends, the engagement rolls monthly with no long-term lock-in. Monthly or quarterly billing is available from Powered by Search, with lower rates for the quarterly commitment. The remaining six agencies do not publish a term on the pages reviewed. Before signing, confirm notice period, who owns the ad accounts and creative, and how handover works.
What happens to ad accounts and data when switching agencies?
The source checks for this page found no published migration process, so the buyer has to set the rules. Ad accounts, conversion tracking and audience lists should be owned by the software company, with the agency given access rather than ownership. Projul's published story with Powered by Search is a switching case, so prospective agencies can be asked how they handled the first weeks after taking over an account built by someone else.
How should PPC tie into the CRM and pipeline reporting?
Software buyers convert through trials, demo requests and qualified leads long before revenue appears, so ad platforms need offline conversion data from the CRM to learn which clicks produced pipeline. Directive's Skillable work used offline conversions, Hey Digital built a custom plug-in for PostHog's conversion tracking, and TripleDart says it qualifies clients on whether they can link advertising to pipeline. Ask each agency which conversion event it will optimise toward.
Which agencies work only with software companies?
Hey Digital says it works with B2B SaaS exclusively. TripleDart and Aimers centre their business on B2B software and technology clients, and Powered by Search says it has worked with more than 200 B2B firms whose software is mission-critical. Single Grain, KlientBoost, Disruptive Advertising and HawkSEM treat software as one practice among several, and Directive serves technology, industrial and services clients across three divisions.
Who should not hire a dedicated PPC agency from this list?
A company that wants SEO, content and paid media from a single supplier may be better served by a full-service agency, since Hey Digital and Aimers state that organic search and content sit outside their core offer. A team with a small or untested budget may find entry fees such as Powered by Search's tiers hard to justify. Where budgets are expected to grow, a fee set as a share of spend rises with them, so a flat-fee agency may cost less at scale.
How was this comparison compiled, and what does the order mean?
Each profile is based on the agency's own public website, with pricing and terms checked in September 2026 on the date shown. No agency was engaged or tested, and none confirmed its entry. All client results quoted are the agencies' own unaudited figures. Entries are sequenced by source-check status and then file order, which says nothing about quality.
Missing an agency or a fact?
Send corrections with a source link to editorial@frontagestudios.com. Corrections are free. Paid inclusion and placement are quoted by email.
First published November 2026. The update date marks an editorial change, not a fresh check of every source.